As a digital publisher with a vast network of 36 websites, IndiaDotcom faced the limitation in understanding their user behavior due to a small logged-in user base. The absence of authenticated user data severely restricted their ability to track and analyze on-site engagement patterns. Moreover, without a unified identity or tracking mechanism, there was no visibility into cross-site user journeys across the group’s portfolio. This lack of behavioral insight hindered their ability to personalize experiences, optimize content strategies, and build a cohesive understanding of their audience at scale.

Implementing Google One Tap Sign-in proved to be a highly effective solution, driving the rapid acquisition of over 400,000 user registrations in just 20 days across IndiaDotcom’s 35 websites. This widespread adoption showcased a robust distribution, with new user sign-ups spanning 27 English and Hindi sites, alongside 8 regional language sites. This outcome not only underscored the diverse nature of IndiaDotcom’s user base but also highlighted a clear user expectation for personalized content experiences post-login.

Further analysis of the acquisition data revealed that news sites accounted for nearly 71% of all new user registrations, with Infotainment sites contributing the remaining 29%.